Or vainglory, an inordinate desire to manifest one's own excellence. It differs from pride, which is the uncontrolled desire for self-esteem, in that vanity primarily seeks to show others what a person has or has achieved. A vain person looks for praise from others and may go to great lengths to obtain it. More commonly, vanity is associated with an exaggerated importance attached to multiple details, especially external appearances, which in no way contain the value attributed to them. It is ostentation in fashion, wealth, or power regarded as an occasion of empty pride. Thus where pride, though sinful, may have some foundation in fact for whatever one prides oneself on being or having done, vanity is the idle effort to obtain recognition or respect for what a person does not have a rightful claim to. Vanity is attributed to shams, which lack substance and are deceitful (like human praise); or to things without solidity and permanence (such as physical beauty); or to means that fail in their purpose (such as vaunting one's own reputation). It is an inflated pride and, as such, is venially sinful.