the liturgical Edsel

By Diogenes ( articles ) | Jul 06, 2007

Suppose you're a car dealer. And suppose you hear that your competitor down the street is planning to re-introduce the Edsel. How do you respond?

You could say:

It doesn't matter. Nobody liked the Edsel in the 1950s, and nobody will like it now. If he wants to waste his own time, that's his problem; it won't affect you at all.

OR you could say:

This is terrible. This will disrupt the industry. You can't turn back the clock. What a disaster! Somebody must stop him!

You could say the one thing, or you could say the other. But not both. Agreed?