ratings

By Leila Marie Lawler ( articles ) | Aug 09, 2003

WF asks Dom a question below in Sound Off regarding CBS's fact-twisting story on the 1962 Vatican document on solicitation.

The ratings show CBS news and Dan Rather coming in last among the three broadcast networks, according to this and other stories.

Note this quote from a CBS exec:

CBS News will have to be more aggressive in bringing attention to the program, he said. "I think we can move the needle with some tactical attention to what we're promoting and how we're promoting it," Heyward said.

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