Click here to advertise on CatholicCulture.org

Being Married to Your Customers

By Peter Mirus (bio - articles - email) | Apr 27, 2010

From my article appearing at Trincon.net:

There is a good deal of “black humor” surrounding the analogy between sales work and dating, and between customer relationship management and a marriage. The joke that applies immediately after the marriage ceremony is this: “Now, a lifetime of good customer service to ensure retention!”

In both marriage and business, the cost of not having a good relationship can be very high. It costs a lot to get divorced: some estimates I have seen state that the average cost of a contested divorce is about $50,000—and that is just considering legal/mediation fees.

If you have been around multiple businesses, you know that there is often a negative tendency to attribute differing priorities between the company and the customer to “unreasonableness”. If the customer wants something that the company doesn’t seem to be able to provide, the company is being “unreasonable”. Likewise, the company thinks that the customer is “unreasonable” for wanting what it wants. If you have been around enough marriages, you’ll see the same negative tendency.

» Finish reading the article at trincon.net.

An appeal from our founder, Dr. Jeffrey Mirus:

Dear reader: If you found the information on this page helpful in your pursuit of a better Catholic life, please support our work with a donation. Your donation will help us reach seven million Truth-seeking readers worldwide this year. Thank you!

Our Fall Campaign
Progress toward our year-end goal ($27,907 to go):
$150,000.00 $122,092.96
19% 81%
Sound Off! CatholicCulture.org supporters weigh in.

All comments are moderated. To lighten our editing burden, only current donors are allowed to Sound Off. If you are a donor, log in to see the comment form; otherwise please support our work, and Sound Off!

There are no comments yet for this item.

Fall 2014 Campaign
Subscribe for free
Shop Amazon
Click here to advertise on CatholicCulture.org

Recent Catholic Commentary

The Complexity of Reforming Religious Communities 14 hours ago
Speaking Softly to Women Religious December 16
In showdown with American sisters, the Vatican blinked December 16
Policing, torture, reasons of State, and our Christian mistake December 16
Can torture ever be justified? Round II. December 15

Top Catholic News

Most Important Stories of the Last 30 Days
Pope Francis: Europe seems 'elderly and haggard' CWN - November 25
Pope Francis, Ecumenical Patriarch sign joint declaration, lament persecution of Christians CWN - December 1
Consistory for new cardinals scheduled for February CWN - December 11
Vatican report on US women religious calls for further self-assessment CWN - December 16
Pope brokered deal to open US-Cuba ties CWN - 13 hours ago