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Hyundai pulls offensive World Cup TV ad

Catholic World News - June 15, 2010

Hyundai, the Korean auto manufacturer, has pulled a television advertisement that was being broadcast during World Cup soccer games, acknowledging that the ad had drawn angry protests from Catholic viewers.

Hyundai officials said that they were surprised by the protests against the ad, which showed soccer fans in a parody of the Mass. "Though unintentional, we now see it was insensitive," the company said in an announcement that the ad had been withdrawn.

Advertising officials from agencies not connected with Hyundai speculated that the ad had been deliberately provocative, but its sponsors had underestimated the strength of the reaction.

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  • Posted by: lauriem5377 - Jun. 16, 2010 12:37 AM ET USA

    It's good to see Catholics standing up to defend something as sacred as the Mass. There are 1.1 billion Catholics in this world....enough of us to make a difference!

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