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Catholic World News

NBC refuses to air pro-life ad for Super Bowl broadcast

January 30, 2009

The NBC television network has rejected a Catholic group's bid to air the popular pro-life ad, "Life: Imagine the Potential," during this Sunday's Super Bowl broadcast. Network executives explained that their standards bar advertisements involving "political advocacy or issues." But Brian Burch, president of, the group that produced the ad, noted that NBC has accepted an ad from People for Ethical Treatment of Animals, another advocacy group.

"Life: Imagine the Potential"-- which depicts an unborn child, narrates the handicaps that child will face, and concludes by revealing that the narration is a biographical sketch of President Barack Obama-- has become an internet sensation, drawing nearly 1 million viewers in the past few weeks.


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