Papabili produce heavy traffic on social media
March 12, 2013
Several cardinals who have been identified as papabili have been hubs of social-media activity in the days leading up to the papal conclave.
According to the ECCE/Customer firm, which specializes in social-media contacts, Cardinal Luis Antonio Tagle of Manila was the most active focus of online discussion, with over 100,000 social-media activities. Cardinals Timothy Dolan of New York, Gianfranco Ravasi of the Pontifical Council for Culture, and Odilo Scherer of Sao Paulo were also prominently mentioned.
The ECCE firm found that Cardinal Sean O’Malley of Boston saw the sharpest increase in social-media traffic in the days preceding the conclave, followed by the retired Cardinal Wilfrid Napier of Durban.
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