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With spread of evangelicalism, modesty becomes more fashionable in Brazil

September 26, 2012

The spread of evangelicalism in Brazil has helped make “evangelical fashion … a growing segment of the country's $52 billion-a-year textile industry,” according to the Associated Press.

“It used to be that the word 'evangelical' had a tacky connotation," said the manager of one evangelical clothing store, who said that 40% of his customers are now evangelical. “But now, we're not afraid to show who we are … Evangelical women now wear this clothing proudly.”


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  • Posted by: garedawg - Sep. 26, 2012 10:07 AM ET USA

    When I was preparing for marriage four years ago, my wife-to-be had difficulty in finding a suitably modest wedding dress. One of the stores she considered was an online store catering to Mormons and Muslims. Too bad we Catholics are trailing those two groups and the Evangelical Protestants in matters of modesty.