Benetton removes Pope’s image from ad campaign
November 17, 2011
“Sorry that the use of the image had so hurt the sensibilities of the faithful,” Benetton has removed from an advertising campaign a doctored photo of Pope Benedict XVI kissing an Egyptian Islamic leader. The decision came hours after a Vatican protest.
In an angry statement protesting the "unacceptable use of a manipulated image of the Holy Father," the Vatican press office had hinted at the possibility of legal action against Benetton, saying that the Secretariat of State was "examining the steps that may be taken with the competent authorities."
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Further information:
- Benetton pulls pope-imam kiss ad after Vatican protest (SAPA-AFP)
- Legal Action against Inappropriate Use of the Pope's Image (VIS)
- Vatican denounces 'manipulative' use of Pope's image in Benetton ad campaign (CWN, 11/16)
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