A cologne named for the Pope
June 22, 2011
A California firm has generated considerable publicity for its new product, a cologne, “made expressly for His Holiness, Pope Benedict XVI, on the occasion of the 60th anniversary of his ordination to the priesthood.”
The cologne, named “Benedictus,” is not used by the Pope, nor was it ordered by the Pope. It was named for the Pope by the maker, ExcelsisUSA, which has used the connection to generate public attention for the product. Excelsis also produces “The Pope’s Cologne,” which is advertised as the private formula of Blessed Pius IX.
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Posted by: kmbold -
Jun. 22, 2011 7:33 PM ET USA
This is cheerful news. I bought their Pius IX cologne for my husband last year. After getting accustomed to the "old world" fragrance he uses it at least every Sunday morning. I ordered the Benedictus before I read any of the other articles here.
Posted by: garedawg -
Jun. 22, 2011 11:24 AM ET USA
I'm all for it. If you're doing face-to-face confessions, it's nice when the priest is "easy on the nose".