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Declining interest in Catholic web searches

Catholic World News - June 16, 2011

Internet users around the world are less likely to search for the word “Catholic” today than they were in 2004, according to an analysis of Google data conducted by the Center for Applied Research in the Apostolate (CARA).

“Searches for anything Catholic reach a low point each summer and peak in two weeks each year--weeks for Ash Wednesday and Christmas,” CARA notes. “The only outlier here is the significant increase in searches surrounding the death of Pope John Paul II and the conclave that selected Pope Benedict XVI. In 2007, the search volumes dip below average for the period and have continued on a downward pace to date. The decline is linear. Americans are significantly less likely to search for anything Catholic than they were seven years ago.”

Similar declines have taken place in the UK, Australia, and Brazil, as well as in French- and German-language searches.

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Show 2 Comments? (Hidden)Hide Comments
  • Posted by: msorensen71798 - Jun. 16, 2011 11:47 PM ET USA

    Maybe this is simply indicative of people having already found good sources for Catholic information (like CatholicCuture.org), and more people finding good sources via social media (such as Facebook and Twitter), resulting web searches only for those still seeking.

  • Posted by: DrJazz - Jun. 16, 2011 11:01 AM ET USA

    "For the time is coming when people will not endure sound teaching, but having itching ears they will accumulate for themselves teachers to suit their own likings, and will turn away from listening to the truth and wander into myths." 2 Tim 4:3-4

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