A shrine of the Blessed Virgin in central Mexico, suburb of Mexico City. One of the principal shrines of Christendom. Scene of the apparition of Our lady, in December 1531, to a native Aztec peasant, fifty-one-year-old Juan Diego. He and his wife had been recent converts to Christianity. Mary appeared on a hillside near the Aztec shrine of Tepeyac and told Juan that she wanted a church built there. When Bishop Zumarraga demanded a sign, Juan was directed by Mary to pick some roses (not in bloom then), which he took to the bishop and found that his cloak had miraculously painted on it a portrait of the Mother of God. Although the material is a coarse fabric made of cactus fiber and totally unsuitable for such painting, the portrait has remained as brilliant as ever and is the principal object of veneration at Guadalupe. The shrine church, originally dedicated in 1709, is annually visited by several million, and numerous miracles are reported to have been worked there. A new basilica was consecrated at the shrine in 1976. The central message of Our Lady of Guadalupe, expressed in the first of her five apparitions, is preserved in an ancient document. Speaking to Juan Diego, Mary says, "You must know, and be very certain in your heart, my son, that I am truly the eternal Virgin, holy Mother of the True God, through whose favor we live, the Creator, Lord of heaven and the Lord of the earth." Pope John Paul II on January 27, 1979, opened at Guadalupe the Third General Conference of the Latin American Episcopate. St. Pius X in 1910 designated Our lady of Guadalupe patroness of Latin America, and Pope Pius XII in 1945 declared her patroness of the Americas. Her feast is on December 12, and a holy day of obligation in Mexico.