$31,732 to go to meet our Challenge Grant, by December 1st. Your gift now will count twice!
Click here to advertise on CatholicCulture.org

know thyself (a painful process)

By Peter Mirus (bio - articles - email) | Oct 07, 2009

In order to engage your market, you must know yourself as your market knows you. In other words, you must see yourself through the eyes of your customer!

This is the fundamental principle of marketing, but it is often ignored (or not fully executed) in marketing and business development endeavors. The reason for this omission? In order to truly put this principle into practice, you must instill humility as a core competency. Seeing yourself as others see you can be a painful process, and most of us do a pretty good job of developing protective mechanisms to shield ourselves from the criticism of others.

This shielding allows us to cultivate a positive self-image that is not challenged by those outside of our chosen circle(s) of influence.  We don't like the truth to find us--rather, we like to find what we are looking for (and often do), and then call it the truth.

However, sometimes the shields go down (and often not by our choice).  The shields can be taken down, for example, by a catastrophe--when we are forced by a disaster to confront what we really are.

It is the strong individual, and the strong company, that brings the shields down voluntarily in order to not only stave off disaster in advance, but to rather put oneself in a position of strength and then create a perpetual strengthening exercise (that is hopefully paired with continuous growth).

This is one clear area of life in which business maturity and personal maturity go hand in hand. Cultivating the ability to hear and understand the viewpoint of the other party, in both personal and business relationships, is essential to creating a strong bond. That ability requires humility.

My marketing philosophy has three parts, which require at least the willingness to embrace corporate humility as a critical underlying principle. Those three parts generate a very practical process for marketing and business development.  This subject material will be covered in future posts.

An appeal from our founder, Dr. Jeffrey Mirus:

Dear reader: If you found the information on this page helpful in your pursuit of a better Catholic life, please support our work with a donation. Your donation will help us reach seven million Truth-seeking readers worldwide this year. Thank you!

Our Fall Campaign
Progress toward our year-end goal ($115,671 to go):
$150,000.00 $34,328.98
77% 23%
Sound Off! CatholicCulture.org supporters weigh in.

All comments are moderated. To lighten our editing burden, only current donors are allowed to Sound Off. If you are a donor, log in to see the comment form; otherwise please support our work, and Sound Off!

There are no comments yet for this item.

Fall 2014 Campaign
Subscribe for free
Shop Amazon
Click here to advertise on CatholicCulture.org

Recent Catholic Commentary

Putting Our Best Foot Forward 7 hours ago
Contentious Spirits, Beware! October 30
And here's another very old story: the secular media don't understand Catholic affairs October 29
How not to be persuasive October 29
Francis the Man, Francis the Pope October 28

Top Catholic News

Most Important Stories of the Last 30 Days
Key synod report calls for 'gradualism' in Church response to irregular family situations CWN - October 13
As synod concludes, bishops issue message, approve document; Pope weighs in CWN - October 20
Synod of Bishops opens with Mass in St. Peter’s Basilica CWN - October 6