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Only in America: The Etch a Sketch Boom

By Dr. Jeff Mirus (bio - articles - email) | Apr 02, 2012

Most people have heard by now of the Romney campaign’s Etch A Sketch gaffe. Asked whether Romney had shifted too far to the right to win in the primaries, chief aide Eric Fehrnstrom said: “You hit a reset button for the fall campaign. It’s almost like an Etch A Sketch. You can kind of shake it up and we start all over again.” The ill-advised comparison fueled Republican fears that Mitt Romney, the king of the 180 degree turn, has no real convictions.

But this is America, right? So even a lack of principles can be turned to commercial use. According to the April 6th issue of The Week, since the incautious Etch A Sketch comparison, sales of the toy have gone up 2,000 percent on Amazon, and the stock price of its maker, Ohio Art Co., has more than doubled.

Jeffrey Mirus holds a Ph.D. in intellectual history from Princeton University. A co-founder of Christendom College, he also pioneered Catholic Internet services. He is the founder of Trinity Communications and See full bio.

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  • Posted by: AgnesDay - Apr. 10, 2012 6:08 PM ET USA

    I have been amused by the Christians who "believe in the God of Second Chances." I do, too, but I don't think God gives Mulligans. The second chance is not going to be a do-over, but an alternate route to Heaven.