Only in America: The Etch a Sketch Boom
Most people have heard by now of the Romney campaign’s Etch A Sketch gaffe. Asked whether Romney had shifted too far to the right to win in the primaries, chief aide Eric Fehrnstrom said: “You hit a reset button for the fall campaign. It’s almost like an Etch A Sketch. You can kind of shake it up and we start all over again.” The ill-advised comparison fueled Republican fears that Mitt Romney, the king of the 180 degree turn, has no real convictions.
But this is America, right? So even a lack of principles can be turned to commercial use. According to the April 6th issue of The Week, since the incautious Etch A Sketch comparison, sales of the toy have gone up 2,000 percent on Amazon, and the stock price of its maker, Ohio Art Co., has more than doubled.
An appeal from our founder, Dr. Jeffrey Mirus:
Dear reader: If you found the information on this page helpful in your pursuit of a better Catholic life, please support our work with a donation. Your donation will help us reach seven million Truth-seeking readers worldwide this year. Thank you!
Progress toward our September expenses ($13,238 to go):
All comments are moderated. To lighten our editing burden, only current donors are allowed to Sound Off. If you are a donor, log in to see the comment form; otherwise please support our work, and Sound Off!