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How's this for service?

By Phil Lawler (bio - articles - email) | Feb 23, 2012

Monday evening I cracked a tooth. After scratching my tongue on the sharp edge for a few days, I finally got around to calling the dentist this afternoon: at 2:30, to be exact. The (friendly, efficient) receptionist said that they happened to have an opening this very afternoon, if I could come in right away. I could. 

At 4:45 I walked back into my office with the tooth fully repaired. That's pretty impressive, don't you think? But there's something else you need to know. The dentist's office is an hour's drive from here. 

Go ahead; do the math.

Right. I spent a total of 15 minutes in the dentist's office. About 20 seconds in the waiting room, maybe 12 minutes in the chair, and then a couple of minutes catching up on each other's family news before I hit the road again.

Sometimes I ask myself why I still go to the same dentist, 12 years after we moved away from the town where he practices. Then something like this happens. Would you switch? Not a chance. 

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