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ratings

By Leila Marie Lawler (articles ) | Aug 09, 2003

WF asks Dom a question below in Sound Off regarding CBS's fact-twisting story on the 1962 Vatican document on solicitation.

The ratings show CBS news and Dan Rather coming in last among the three broadcast networks, according to this and other stories.

Note this quote from a CBS exec:

CBS News will have to be more aggressive in bringing attention to the program, he said. "I think we can move the needle with some tactical attention to what we're promoting and how we're promoting it," Heyward said.

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  • Posted by: - Aug. 09, 2003 3:59 PM ET USA

    All three networks, the story says, can claim a total of about 23 million viewers. US population is 281 million. So, Dan, Tom and Peter together only reach 8 percent of us. Sure, 23 million is a lot of people and you can sell some ads and have some influence, but it's far from the news monopoly of 10 to 15 years ago. The glory days of the networks, the NY Times, Washington Post, et al. are past. Only lingering memory of their former hegemony keeps any of them from being just another news outlet

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