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the least common denomination

By Diogenes (bio - articles ) | Jul 15, 2010

CHICAGO (AP)— The YMCA is now known officially as just “the Y.”

The Chicago-based U.S. nonprofit announced Monday that it is changing both its logo and name to “the Y,” marking its first branding change in 43 years. The switch comes after more than two years of research indicated many people don’t understand what the group does. Officials with the Y say they hope the new logo will be more inviting.

A perfect example of inter-faith relations in action. Officials of an association of overly vague Christian good will conclude that many people don’t fall under their group’s purpose.  So they reconstitute the group in a way which shows that they don’t understand its purpose either.  Of “YMCA,” the least significant initial is Y, ergo … 

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  • Posted by: Pseudodionysius - Jul. 17, 2010 5:20 PM ET USA

    I hate to wax too Peter Drucker but if an organization says, to its customers, "Y?" many will nod their heads and say "exactly." and keep on walking. The only thing missing from this diving board leap into the Ashcan of Herstory is the St Louis Jesuits strumming a ditty.

  • Posted by: garedawg - Jul. 16, 2010 8:15 PM ET USA

    It reminds me of what they said about the Holy Roman Empire being neither holy, Roman, nor an empire.

  • Posted by: Miss Cathy - Jul. 16, 2010 4:04 PM ET USA

    Y not? It's fun to stay at the Y. . . .

  • Posted by: Don Vicente - Jul. 16, 2010 2:55 PM ET USA

    And to think that when I was in grade school the Baltimore Catechism warned us against this "dangerous" non-Catholic organization, the YMCA. I went to their Summer camp anyway and it was fun.

  • Posted by: Gil125 - Jul. 15, 2010 6:58 PM ET USA

    Hey, what difference does it make what you call your health club? Mine is Prime Time Athletic Club, and I am anything but athletic and never go in prime time.

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