We must raise $808 by March 31st to pay critical bills. Essential to continue our mission. Donate now!
Click here to advertise on CatholicCulture.org

the least common denomination

By Diogenes (articles ) | Jul 15, 2010

CHICAGO (AP)— The YMCA is now known officially as just “the Y.”

The Chicago-based U.S. nonprofit announced Monday that it is changing both its logo and name to “the Y,” marking its first branding change in 43 years. The switch comes after more than two years of research indicated many people don’t understand what the group does. Officials with the Y say they hope the new logo will be more inviting.

A perfect example of inter-faith relations in action. Officials of an association of overly vague Christian good will conclude that many people don’t fall under their group’s purpose.  So they reconstitute the group in a way which shows that they don’t understand its purpose either.  Of “YMCA,” the least significant initial is Y, ergo … 

An appeal from our founder, Dr. Jeffrey Mirus:

Dear reader: If you found the information on this page helpful in your pursuit of a better Catholic life, please support our work with a donation. Your donation will help us reach seven million Truth-seeking readers worldwide this year. Thank you!

Progress toward our March expenses ($808 to go):
$35,000.00 $34,191.96
2% 98%
Sound Off! CatholicCulture.org supporters weigh in.

All comments are moderated. To lighten our editing burden, only current donors are allowed to Sound Off. If you are a donor, log in to see the comment form; otherwise please support our work, and Sound Off!

Show 5 Comments? (Hidden)Hide Comments
  • Posted by: Pseudodionysius - Jul. 17, 2010 5:20 PM ET USA

    I hate to wax too Peter Drucker but if an organization says, to its customers, "Y?" many will nod their heads and say "exactly." and keep on walking. The only thing missing from this diving board leap into the Ashcan of Herstory is the St Louis Jesuits strumming a ditty.

  • Posted by: garedawg - Jul. 16, 2010 8:15 PM ET USA

    It reminds me of what they said about the Holy Roman Empire being neither holy, Roman, nor an empire.

  • Posted by: Miss Cathy - Jul. 16, 2010 4:04 PM ET USA

    Y not? It's fun to stay at the Y. . . .

  • Posted by: Don Vicente - Jul. 16, 2010 2:55 PM ET USA

    And to think that when I was in grade school the Baltimore Catechism warned us against this "dangerous" non-Catholic organization, the YMCA. I went to their Summer camp anyway and it was fun.

  • Posted by: Gil125 - Jul. 15, 2010 6:58 PM ET USA

    Hey, what difference does it make what you call your health club? Mine is Prime Time Athletic Club, and I am anything but athletic and never go in prime time.

Subscribe for free
Click here to advertise on CatholicCulture.org
Shop Amazon

Recent Catholic Commentary

Insights on the enigma that is Pope Francis 20 hours ago
Our Most Characteristic Vice? 20 hours ago
Recognizing the Noonday Devil 21 hours ago
Patricia Jannuzzi on gay activists: And the real problem is? 24 hours ago
Surrogate parenthood = exploitation of desperate women March 27

Top Catholic News

Most Important Stories of the Last 30 Days
Pope announces Jubilee: a Year of Mercy CWN - March 13