the least common denomination

By Diogenes ( articles ) | Jul 15, 2010

CHICAGO (AP)— The YMCA is now known officially as just “the Y.”

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The Chicago-based U.S. nonprofit announced Monday that it is changing both its logo and name to “the Y,” marking its first branding change in 43 years. The switch comes after more than two years of research indicated many people don’t understand what the group does. Officials with the Y say they hope the new logo will be more inviting.

A perfect example of inter-faith relations in action. Officials of an association of overly vague Christian good will conclude that many people don’t fall under their group’s purpose.  So they reconstitute the group in a way which shows that they don’t understand its purpose either.  Of “YMCA,” the least significant initial is Y, ergo …