URGENT! Only 3 days left! We must still match $2,050 to win a $25,400 Challenge Grant! Can you help?
Click here to advertise on CatholicCulture.org

effective fundraisers know their audience

By Diogenes (articles ) | Jul 27, 2007

"Segmentation"-- that's the buzz-word in fundraising these days. You've got to know which audience you're addressing, and then know how to push the right buttons. If you're looking for support for a gun-control organization, better steer clear of deer-hunting territory. And if you want to support the social teaching of the Catholic Church, then...

Here: Let's try a practical example:

The Bay Area Reporter ("serving the gay, lesbian, bisexual, and transgender communities since 1971) had a nice positive piece about a fundraiser for Catholic Charities in San Francisco. But the piece did include a disclaimer, noting that Catholic Charities:

...operates as an independent nonprofit organization, and neither receives funding from nor contributes funds to the Archdiocese of San Francisco or the Catholic Church.

All funds raised at this wonderful event, the Bay Area Reporter assured its readers, "go directly to the agency's HIV/AIDS programs." So donors could rest easy; their money wouldn't be used to advance Catholicism or some icky thing like that.

Good fundraisers for charitable groups know that they'll bolster confidence in their target audience if they include a few positive news stories about their work. So it would make sense-- wouldn't it?-- for the San Francisco office of Catholic Charities to inform potential donors about how much confidence the Bay Area Reporter had in their work. And especially to tell them why.

An appeal from our founder, Dr. Jeffrey Mirus:

Dear reader: If you found the information on this page helpful in your pursuit of a better Catholic life, please support our work with a donation. Your donation will help us reach seven million Truth-seeking readers worldwide this year. Thank you!

Our Spring Challenge Grant
Progress toward our Spring Challenge Grant goal ($2,050 to go):
$25,400.00 $23,349.71
8% 92%
Sound Off! CatholicCulture.org supporters weigh in.

All comments are moderated. To lighten our editing burden, only current donors are allowed to Sound Off. If you are a donor, log in to see the comment form; otherwise please support our work, and Sound Off!

Show 3 Comments? (Hidden)Hide Comments
  • Posted by: - Jul. 28, 2007 7:57 AM ET USA

    "Catholics Charities" has ceased being a Catholic Charity. It is a whore painted up as a respectable woman.

  • Posted by: - Jul. 27, 2007 10:31 PM ET USA

    Some of us quit giving to Catholic Charities back when Archbishop Levada, the chairman of its board, arranged to comply with the then-new San Francisco ordinance that required that all city contractors provide the same benefits to "domestic partners" of their employees that they provide to married couples. Levada decreed that CC would provide full benefits to anybody living with a Charities employee---parent, child, niece, uncle---or live-in lover no matter what sex.

  • Posted by: - Jul. 27, 2007 8:18 PM ET USA

    Go to their website. Unless I looked at the wrong one, under the alpabetical list of charities they support I found NAF (that would be National Abortion Foundation). I stopped looking at that point.

Matching Campaign
Subscribe for free
Click here to advertise on CatholicCulture.org
Shop Amazon

Recent Catholic Commentary

Urgent! We need extra financial support between now and May 24th. 11 hours ago
What's wrong with these pictures? 15 hours ago
What can we learn from the dignity of military services? 16 hours ago
Was Lewis “basically Catholic”? May 21
Reading The Diary of a Country Priest: Scandal May 20

Top Catholic News

Most Important Stories of the Last 30 Days