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The Gnostics wear Prada

By Diogenes (articles ) | Oct 24, 2006

Over on his excellent Fathers of the Church blog, Mike Aquilina is shaking his head over a promotional film for Prada perfume, with a script drawn from "Thunder, Perfect Mind."

You say you're not familiar with "Thunder, Perfect Mind?" Ah, that's because of your sadly limited education. Aquilina describes it as "a Gnostic text found in the Nag Hammadi cache," and I'm just guessing that such texts were not ordinarily read at your high school.

But now they're read on TV. In ads for perfume. Don't believe me? Watch it yourself.

Aquilina says that he is waiting for the day "when Arius is hawking Doritos." Personally, I'm pretty happy with the line from the Gnostic/Prada paean to the pagan/feminist/consumerist woman who samples forbidden ancient wisdom, changes clothes in a taxi, greets her doppelganger on the escalator, and smells good all the while:

I am substance… and the one who has no substance.

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Show 6 Comments? (Hidden)Hide Comments
  • Posted by: Italiana - Oct. 25, 2006 8:10 PM ET USA

    What? Is she a nympho-lesbo killer whore?

  • Posted by: hUMPTY dUMPTY - Oct. 25, 2006 7:46 AM ET USA

    Doesn't Benedict wear red Prada-inspired slippers? Or were those left over from "The Wizard of Oz"? Curious

  • Posted by: TheJournalist64 - Oct. 25, 2006 5:40 AM ET USA

    I did a brief review of the original Nag Hammadi text of "The Thunder, Perfect Mind" on Libronix, and note that the ad omits much, particularly notions like "self-control." The Hollywood-Madison Avenue types can't even let poppycock speak for itself without spin.

  • Posted by: - Oct. 24, 2006 10:06 PM ET USA

    Are we pretty close to the end?

  • Posted by: Universal - Oct. 24, 2006 7:52 PM ET USA

    Complete and utter, useless and senseless nonsense. Amazing. As Chesterton quoted (from Belloc?): "Do not fear the power of forces already in dissolution. You have mistaken the hour of the night. It is already morning." They are finishing... Not too long and the ones who have no substance will vanish.

  • Posted by: Pseudodionysius - Oct. 24, 2006 4:29 PM ET USA

    I can't wait for Heraclitus Home Insurance ads. "Thunderbolts steers all things." --From Hippolytus, Refutation 9.10.7 = 22B64

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