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stealth marketing

By Diogenes (articles ) | Oct 12, 2005

Walt Disney executives face a ticklish challenge in marketing their film version of the The Lion, the Witch, and the Wardrobe, the New York Times tells us. Their strategy is "aggressively courting Christian fans who can relate to the story's biblical allegory while trying not to disaffect secular fans."

In other news, the ESPN sports-broadcasting network is trying to figure out how to promote the World Series, without offending people who don't like baseball.

No, wait. ESPN isn't worried about people who don't like baseball; if they don't enjoy the game they can just change the channel. ESPN isn't worried about serving the natural audience for its product.

Why would Disney worry that an appeal to Christians might offend other moviegoers? If you don't like the Christian theme, don't see the movie. Why would it bother you that others enjoy it?

The term phobia is tossed around freely these days, and usually it's inappropriate. But there's really no other way to explain how the fashionable literati respond to any hint of Christian influence within society.

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  • Posted by: Fr. William - Oct. 12, 2005 11:07 PM ET USA

    You are right on target on this one, Diogenes. In this case, we have a clear picture of phobia. I mean, why would it bother you, the Hollywood folks & the many folks (read: "gays") working for Disney, that others would actually enjoy a movie with a Christian theme?... what is "disaffecting" the secular fans? The answer: The Truth.

  • Posted by: - Oct. 12, 2005 3:44 PM ET USA

    On that subject, let's reflect on the millions of anti-Christian sneers on the bumpers of American cars. I'm referring, of course, to the implicit use of the Christian fish symbol to imply that followers of Christ aren't as smart as we are. (We being the followers of Darwin and other forms of progressivism.) I'd be willing to bet a large fraction of my miniscule estate that the vast majority of the folks who have those things on their cars couldn't give you two connected sentences on biology.

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